Sales Friction Review
€450 Pilot Fee | Delivered Within 5 Business Days
A focused initial review for companies that know sales are harder than they should be but are not yet certain why.
Company review + 60-minute online or in-person management session
A concise 1–2 page Priority Brief identifying up to three plausible sales obstacles and the recommended next step
Identify the Sales Friction
Identify where customers hesitate, negotiate, delay or walk away.
Investigate the Plausible Causes
Examine the visible signals across positioning, customer focus, sales arguments, proof, pricing and routes to market.
Define the First Priority
Determine what management should investigate or change first.
Commercial Diagnosis Sprint From €1,950
A two-week evidence-based diagnosis to determine why customers are not choosing the company often enough, what is weakening sales performance, and what management should address first.
Duration & Investment
2 weeks
From €1,950
Best for
Leadership teams that need evidence before making important decisions about positioning, target customers, pricing, sales or routes to market.
Outcome
A prioritized diagnosis of the main commercial obstacles, their plausible root causes and the management actions that should come first.
What the Commercial Diagnosis Sprint Includes
- Kick-off and management interview — 60–90 minutes
- Review of relevant business information — customers, sales, pricing, competitors, channels and market information as applicable
- Focused follow-up interviews — up to two management sessions if required
- Positioning and commercial diagnosis — identification of the principal barriers to customer preference and sales
- Management debrief — 60–90 minutes to present the findings and discuss priorities
- Diagnostic summary — evidence, conclusions, priorities and recommended actions
Note: The Sprint is a focused management diagnosis, not a full market-research, sales-training or implementation project. Scope is agreed before the Sprint begins.
Building the Strategic Response
Depending on the evidence, the response may involve sharpening the company’s positioning, focusing on more valuable customers, strengthening the reason to buy, simplifying the sales story, reducing price pressure or improving the route to market.
Strategic Advisory Partnership
A diagnosis creates value only when it leads to focused action.
Battlizer works with leadership to turn the findings into practical commercial priorities—sharpening the company’s positioning, clarifying its value proposition, reducing customer hesitation and strengthening the reasons to choose.
Positioning refinement | Value proposition | Customer decision barriers | Pricing confidence | Management guidance
TYPICAL ENGAGEMENT
3–6 months
Scope and frequency defined after the diagnosis.
Best for
Leadership teams that need continued strategic guidance to strengthen positioning, reduce sales friction and implement the agreed commercial priorities.
Outcome
A clearer market position, stronger reasons for customers to choose, and focused commercial actions that support healthier growth.
Is Sales Growth Creating Enough Profit?
Increasing sales does not always strengthen the business. Take the free 2-minute Profit Leakage Test to identify whether growth, pricing, discounting or operating complexity may be weakening profitability.
Duration
2-5 minutes, Free
Best for
Leaders seeking a fast first signal.
Outcome
An initial view of where profit leakage may be affecting the business.